2 Examples of Best Customer Experience Stories
Previously, we wrote about the worst customer experience examples from Pisano team members. This time we asked the team to describe their best customer experience story. These stories are bound to make you think about what makes a great customer experience, well, great. Is it the speed or uniqueness of the service? We think these stories cover both points.
It’s the Speed
“I subscribed to a website that offered a password storage system, but I quickly realised I had bought the wrong subscription plan. I wrote an email to their support team whose contact info I found very easily and they replied very quickly. They told me how to change my plan and refunded what I had paid for the wrong plan. They were really nice and efficient.” Fabien
Customers want to feel safe when they are dealing with your business. You should assure them by giving the message that you are always on the side of your customers and you want to make them happy. Speed is the key factor here because quick responses resolve problems before they escalate and make your customer panic. If the password company had given its response one week later, this certainly wouldn’t be an amazing customer experience for Fabien as the problem was about important confidential info.
It’s the Uniqueness
“On my last birthday, I went to my usual hairdresser before going out for my birthday party with friends. My hairdresser had an awesome surprise for me though: He had invited all of my friends to the shop together with a nice cake for all of us. He also didn’t charge me a coin for that day. I was so happy that day. But too bad he has to keep doing this every year from now on. :)” Serap
Today, customer experience is evolving from customer-centricity to customer-obsession. You can deliver above-average service, yet still lose your customers. Customer loyalty is possible only as long as you provide excellent customer experience. At the end of the day, the remainder is what experience you get by delivering great customer experience. So, using whatever you can in order to create unique experiences is the key to successful customer experiences like Serap and her hairdresser.
The common point of these two stories is knowing your customer’s personality. Businesses that figure out what’s important for their clients win their hearts and continued patronage. But this process requires a sustained communication channel. Pisano provides you a tool to collect and analyse real customer feedback. With us, it’s easy to learn what your customer needs and wants. We want to help you enhance customer experience in your business. Create more happy customer stories together with Pisano today.