Why Use Feedback Channels?

Feedback channel types

You all know this story; sky is always the limit when you want to up your business game: You may train your employees, redesign your store / web site, organize special discounts on social media, have a social media influencer to advertise your brand / product and so on. Some may work, some don’t; the whole process is related to independent elements such as the industry you operate in, the right tool / people to use when campaigning and even the interior design company you work with. Although, these “seemingly” independent elements share one basic question that everyone who feel the need to “up their game” should consider: Wait, but why? Is it because the boss said so? Or is it the urge to change the color of the store because “it is that or this season”? Whatever the reason is, you better have a background story to it, preferably a practical one.

That practical reason is simply called feedback management. You listen to the people, take great consideration over what they have to say about your brand / store / web site and then move forward from there. There are numerous reasons for you to make use of feedback: market / field research, customer experience management, lead generation, user / customer support, permission marketing, user / customer satisfaction measurement etc. The key element here is to neatly organize their outcomes, interpret that big data you have and up your game according to those feedback. That’s why it’s crucial to create feedback channels at every touch point and give them a meaning.

OK. So What Is a Channel?

Think of channels as the mailboxes in an apartment. In that case, letters are the feedback and the receiver is the company. If all the letters would be sent in one mailbox, it would create a very disorganized pile and you would not know where to look for your mails. Feedback channels prevent this at the first step by simplifying and organizing your feedback flow to relevant receivers.

Let’s say you communicate with your customers / users in more than one way: Through emails, maybe via phone, if you have one; during their visit to your store or even by a call to your customer services line. These are the “touchpoints” of your company and if you decide to listen to your customers and set up a feedback system, they become your “channels”.

What Would I Gain from Collecting Feedback with Channels?

Simple: You would gain invaluable feedback from real customers about your service. Moreover, you classify them in parallel to your departments and create reports accordingly, establish continuity over your actions over time and create customized reports with feedback data you receive. Let’s take a closer look at these features.

Why Does Pisano Have Channel-Based Pricing?

Channel-based pricing is straightforward and clear: that’s why. In contrast to alternatives, Pisano users know exactly what to pay when they sign up for our services. If you think you need data from different channels in order to have a wider picture about your company, you automatically know how much to spend on a channel. Other alternatives mostly offer form-based or user-based pricing and that makes the estimation about the budget blurry.

Other various advantages of having channel-based pricing are as follows:

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