Market/Field Research
Easily set up, Pisano links businesses and customers anytime and anywhere. Think of Pisano as your exclusive communication channel, a channel that collects and analyzes immense amounts of satisfaction feedback from your customers. Pisano's main goal is to create opportunities to improve customer satisfaction levels instantly. The main solution Pisano offers is its forms: Pisano forms are great for collecting data about customers, products, A/B testing and field research, all without the limits of previous methods.
Problems with Existing Methods
Well-known survey methods include in-person, phone and other types of online surveys. Yet, in comparison to Pisano, they bring more challenges to the table than solutions.
In-Person Surveys
- Costly
- Low survey completion rates
- Non dynamic, can't change questions based on previous responses
- Requires third party reporting tools like Excel
Phone (IVR) Surveys
- High operating costs
- Difficult to digitalize data
- Low survey completion rates
- Requires third party reporting tools like Excel
Online Surveys
- Can't get feedback from physical locations
- No data hierarchy for grouping results
Pisano
Pisano offers accessible, real-time, and economical tools that are designed to help your business.
- Real-time survey responses with mobile tablets, QR codes and shortlinks
- No need for third party tools
- Hierarchical survey sources to structure results and organize data
- In-depth reporting with PDF and Excel exports
Testimonials
With Pisano, we receive 180,000 customer feedback in per month. We can now carry out better segmentations with real customer feedback on our new products and have more successful campaigns with improved return rates thanks to customer profiling in each branch. We are able to research about which channels to invest in at which locations. Plus, [Pisano] is a lot more budget friendly market research method.
Bora Tanrıkulu (McDonald's Turkey, Marketing Director)
The Ministry started to work with The World Bank on the Employment and Educational Survey of Syrian Refugees project in order to create employment policies and action plans for better adaptation of the working age refugee population. The survey portion of the project would have taken months with paper surveys; manual transfer of the data to digital would require human resources and time. Instead, we used Pisano Kiosks™. The entire collection and transfer of the data from 3,000 participants took 10 days to accomplish. With Pisano, this field project was carried out much faster than we'd anticipated.
Education of the Future Association (partner of The Ministry of Education and the World Bank)
Events are a major source of customer insights for Samsung. Getting those insights right after the demos is critical for determining how a particular product or solution is perceived by the consumers. Pisano helps us to collect real customer feedback on each product efficiently.
Koray Yıldız (Samsung Electronics Turkey, Business Development Manager)
